Ritz Paris x FRAME: The latest chapter

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The wait is over. Ritz Paris x FRAME collection no.5 is here. Once again blending timeless Parisian sophistication with sunkissed Californian cool, this is style alchemy unlike anything else.

Photography for this exciting new collection features musician and actress Lou Doillon, shot reportage-style at the Ritz Paris Hotel. Discover 30 limited-edition pieces, designed for elegance in all your daily adventures.

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Where refined textures meet meticulously crafted details

What began five years ago as a shared passion for opulently tactile fabrics and careful craftsmanship has grown into a universal language for style, fluent in salty Pacific breezes and unmistakably Parisian polish.

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An homage to tradition, a celebration of reinvention

This covetable new collection pays homage to the golden era of Parisian travel and leisure, seen through the modern lens of FRAME’s California origins. From this fusion emerge reimagined wardrobe staples as confident, worldly, and original as the star of its accompanying photoshoot. A glorious marriage of texture and form, where a baseball cap and slouchy sweater can complement pure silk couture.

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Paparazzi-ready pieces

Arrive at the season’s chicest parties with an air of effortless insouciance. Then retire to your quarters in utmost comfort. There is really no moment that cannot be improved with a dash of Paris-meets-California flair.

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Our fifth collection with FRAME represents the most elevated expression of our partnership. Captured in the iconic décor of the Ritz Paris, the campaign embodies the authentic spirit of this collection, characterized by timeless elegance, sophistication, and style.

Robert Swade, Chief Executive Officer of Ritz Group.

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More information

+33 1 43 16 32 22 [email protected]