Put On The Ritz
Tradition Reimagined
For 128 years, the Ritz has been synonymous with elegance, culture and an exceptional art de vivre.
Today, we bring that legacy to exceptional new destinations around the world.
Our founder, César Ritz, did not follow the rules of hospitality - he rewrote them. Guided by innovation, vision and an uncompromising pursuit of excellence, he created a legacy that continues to inspire us today.
As the Ritz Group brings its vision to iconic new locations worldwide, the same spirit of innovation and timeless elegance continues to guide us.
The Ritz is never replicated. It is reinvented for each new experience and story, drawing inspiration from the culture, traditions and character of each distinct destination.
Curating moments that stay with people, long after they leave, and creating places that feel both unmistakably Ritz yet unmistakably of their location.
It is Tradition Reimagined - a philosophy that has guided the Ritz for more than a century, and one that continues to shape our future.
For visionary partners, this is an invitation to be part of our next chapter. A rare opportunity to join us in shaping the future of ultra-luxury and to be part of one of the world’s most iconic legacies.
This is how we Put On The Ritz.
A Carefully Curated Collection
At the Ritz Group, we do not preserve heritage - we reinterpret it for a new generation.
From heritage to horizon, we evolve the Ritz experience through contemporary perspectives, shaping destinations that feel both enduring and of the moment.
As the Ritz Group develops, our expansion remains thoughtful and highly selective. Whether through brand partnerships, the development of the Ritz Paris Le Comptoir concept, or opportunities to establish future hotels worldwide.
Each new Ritz address and experience is an intentional addition to an exquisite, finite collection. Each one is a deliberate extension of an extraordinary legacy.
For investors who value rarity. Partners who believe in stewardship. And a generation that expects responsibility alongside luxury.
As the brand travels to new destinations, this spirit remains unchanged. We preserve what makes the Ritz unique – authentic to culture, respectful to place and curated for the future.
Impossible? Nothing is impossible for Ritz!
Marie-Louise Ritz
Building the Next Chapter of the Ritz Legacy
Cultural shorthand for the highest expression of style, elegance, and experience – putting on the Ritz is to step out of the ordinary, and into an exquisite daydream.
Where fleeting moments become lifelong memories. Where precision, intuition and cultural understanding blend seamlessly. And where heritage meets fresh thinking.
Every detail is considered and every decision intentional - honouring both the local setting and the storied Ritz lineage.
With reinvention, spirit and passion at the heart of everything we do, we are custodians of a unique philosophy and culture: the Ritz experience, unlike anything else on earth.
A legacy so powerful it creates lasting cultural, emotional and economic value, shaping destinations that endure for generations.
One Signature, Infinite Stories
Ritz is more than an atmosphere or aesthetic – it is a soul that thrives far beyond a single address.
As we extend the brand's presence in the luxury hotel sector with an exclusive suite of new properties and experiences, we are committed to translating our Parisian heritage for new global cultures, destinations and stories.
By collaborating with carefully-selected partners, we seamlessly move into new markets. Whether it’s reinventing the croissant at our high-end boutique patisseries, Ritz Paris Le Comptoir; bringing our savoir-faire to new disciplines; or reimagining our French heritage in new locations around the world.
Demonstrating that the Ritz can take root and flourish in any cultural context, without ever losing its essence.
As César Ritz once said: “The best is not too good.”
Ritz Paris Le Comptoir
Since 2021, the Ritz Paris has been showcasing its unique pastry-making expertise through its Ritz Paris Le Comptoir boutiques.
Located in Paris at 38 Rue Cambon – adjacent to the Ritz Paris hotel – and at 45 Rue de Sèvres, in the heart of the literary district, these establishments have won over a discerning clientele, both French and international.
Ritz Paris Le Comptoir celebrates nostalgic and refined pastries: iconic madeleines, long viennoiseries and exceptional sandwiches have become its signature products. In 2024, this gourmet ambition was crowned with a prestigious title: ‘best patisserie in the world’, confirming the success of the concept and the attachment it inspires, and perpetuated today by pastry chef Joris Theysset.
Looking ahead, we endeavour to expand our Le Comptoir boutiques both within France and internationally.
Ritz Brand Partnerships
As part of its development, the Ritz Group is expanding its presence through partnerships across fashion, accessories, lifestyle, and beauty.
We have an ambitious vision: to reimagine the iconic culture and heritage of the Ritz through new modes of expression that build lasting connections with all generations.
Working with carefully-selected partners, we aim to create exclusive collections that embody culture, contemporary elegance and enduring relevance – bringing the essence of the Ritz to life in new ways.
Shared Imagination
At the Ritz Group, we believe the most exquisite destinations are created through shared imagination.
That's why we work with partners who understand the value of long-term thinking, the importance of heritage, and the responsibility of looking after a legacy.
Ritz has never followed trends, and we have always valued exceptional experiences rather than scale. So as we embark on this next chapter, we endeavour to collaborate solely with partners who share this vision.
With the Ritz Paris - one of the defining names in ultra-luxury hospitality - as our cornerstone, we will bring the Ritz experience to life in extraordinary destinations around the world.
Shaping distinctive destinations that reflect their culture, honour our legacy, and help to define the future of ultra-luxury hospitality.
If you share this ambition, we invite you to connect with our development team.
